What is Branding ?

 
 

Why do you need branding?

01. To increase the value of your business

02. To build recognition so your audience can easily identify you

03. To attract your ideal customers and build trust 

 

What does Branding Includes?

Branding includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home.

 

color

Related to logo design is the color palette. This should also be simple, with only 1 to 3 primary colors . Brands should have only a few primary colors, but you can also select secondary colors to be used alongside your primary colors in some of your materials. Selecting a few additional colors helps your brand stay exciting but still on brand.

 

typography

Fonts are powerful! You'll want a single primary typeface to lead your brand design, and it should work well with your logo and your color palette.

 

What is a brand?

The word "brand" is used pretty loosely these days. For example, people might use the word "brand" to talk about logos, though a logo is just one part of a brand. It's a symbol that represents a deeper emotional tie.

Seth Godin has a great definition of brand that addresses this point: "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

 

purpose

The first part of establishing a brand identity is determining what your purpose and positioning is. The brand purpose is the big reason for your existence. 

 

Logo

Your logo is central to your brand identity design. It's the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity.

When a logo is simple, it becomes an open canvas customers can fill with positive experiences they have with the brand.

The final thing to consider when designing a brand logo is all the places a it could possibly be displayed. A logo needs to be flexible enough to look great on a huge billboard or as a tiny social media icon. Simplicity is helpful here as well.

 

graphics & Images

Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language with supporting graphics or photographs.